Ava's Bridal Couture

^ This link takes you to your bridal style quiz where I ask a LOT of targeted questions that ensure you find your dress easily, same day!

Save my cell number in your contacts: 
Sue Scheele at 573-454-1160

Text me 3-5 of your top dress inspo photos so I can begin putting a rack of dresses together with your size, style and price range.

You will want to send these and your rough measurements as early as possible so you have to Fedex dresses if needed!

^ Use this measurements guide to text me your rough measurements if you haven’t added them to your bridal style quiz.  This helps me to have dresses that are in the correct size since Bridal Sizing is tricky!

We can avoid the disappointment of bridal sizing by having all the information to ensure your dress experience is easy!

^ This is a GREAT blog to watch (or listen to podcast style) even if you aren’t plus size.  I tell my story and why I designed our floorplan and business model to be unique from other bridal salons in Dallas, Fort Worth.

Bring up to 12 adults to your bridal appointment!

Here’s a Menu to plan your guests:
www.avasbridalcouture.com/menu

Children under the age of 6 count as 5 adults – ha!

If you have a son/daughter that is old enough to remember today, let’s do something intentional that you and your kiddos will LOVE.  We have a couple of creative ideas to make it fun for them and age appropriate.

Text me: “Hi Sue, I want to plan an appointment to incorporate my children ages ___ and ___, etc. ”  to Sue at 573-454-1160.

Yes, In order to pass savings to our brides in alterations and dress shopping, we run a lean business.
Smaller staff, transparent marketing + by appointment only.

We are no longer a traditional bridal salon (after 17 years!)

We have made a decision to increase our client experience + decrease our traffic.  I will be your bridal stylist + I only accept 6 committed brides per week.  You are NOT a number here!

We keep the doors locked to serve you one-to-one!  Most brides book their appointment 1-3 weeks prior, however, feel free to schedule quicker or later as you wish.

Want to see our dresses now?  We invested heavily in our Tik Tok and shop link to share pricing, sizes and nearly 400+ wedding dresses from our salon.  www.avasbridalcouture.com/shop

***You won’t know what you like till you try them on in person with me by your side!  Our shop link gives you an idea of what I purchase at market and how HUGE our location for selection.

Dress appointments are typically 1.5 hours or so, depending on the size of group.

Click here to add additional time if you wish:  www.avasbridalcouture.com/menu

(Our process is tested + designed for tech savvy brides who hope to find their dress naturally, without being pressured or rushed… in the 1st appointment.  The time we allow works well thanks to our pre-appointment process.)

Click here to add additional time if you wish:  www.avasbridalcouture.com/menu

Accessories appointments are 1 hour.

Alteration appointments are typically 1 hour (unless you have multiple dresses or custom changes!)

At this stage of our career as business owners, Tammy and I are focused on quality over quantity.   Relational over transactional.

We do all the research and heavy lifting for brides before they arrive to the appointment.

Keep in mind, brides who are booking me hope to find their dress with me and use the deposit toward their dress purchase same day.

Therefore, my ideal bride has zero issues with the deposit.

We began the “deposit system” for appointments when we purchased our building at 6663 Camp Bowie in 2017.

Thank you for your loyal referrals.   I am ready to work hard for you, create your dream dress + constantly evolve with you by my side!

If you would like to know my career path, click here + get ready to giggle.

xxoo,
Sue Scheele

In 2024, I have had 3 or 4 brides NOT find their dress TOTAL.
Think about that?

With the volume our operation sees, our process works if YOU are confident when you read our reviews, see our website, researched us, etc.  If you are confident in SUE’s ability to listen and help you find your style/creative ideas to make your dress your own, you will find it.

Since Easter of 2025, I have had ONE bride (One!) not find their dress.

For these reasons, I don’t offer 2nd appointments.  Nearly every bride who uses our genius process, finds their dress without being pressured or rushed.

This is how we have been going strong for 17 years with a following of professional brides who appreciate how transparent and organized we are.

Nope!  Your deposit goes to your stylist if you are not ready to purchase during your session.

Our process is designed to help brides find their dress in the 1st appointment, naturally without being pressured or rushed.  For this reason, we recommend booking when you are mentally ready to find your dress.

“The magic” doesn’t happen when you aren’t open to it happening.

If you didn’t fall in love with a dress at your appointment, schedule a 2nd visit using the deposit link in the menu:  www.avasbridalcouture.com/menu 

Here’s a video on the topic of Refunding the Appointment Deposit for more detail

If you have other salons top on your list, I recommend trying them 1st to avoid FOMO.

Tell me in your quiz if you are nervous about NOT finding your dress at Ava’s, being pressured or being rushed!
Our process anticipates this need for buyers + is very important to not ignore.

You will never be pressured or rushed.  If you have felt this in the past at other salons, this will be different.

Our shop link, price transparency, YouTube videos + tech savvy creative process was designed to help you mentally + financially prepare to have your moment naturally at Ava’s!

GOING TO OTHER STORES:  
I think it’s wise to go to other stores if that’s been your plan all along.  If you are the type of person who never goes to one professional you trust and know online to make a decision, shopping elsewhere before you come to Ava’s benefits you:
– You will see the value at Ava’s clearly after going to other businesses.
– You will not have fomo.
– You can relax and enjoy our genius, tested process fully.
– You will know what else is out there to have clarity.
– You get to interview each business before hiring us.

GOING TO ONE STORE:
So many of you do your research thoroughly prior to booking.  Social media, videos, and elevation of tech savvy bridal businesses has made your job easier.  Therefore, you see countless reviews from brides who were one and done at Ava’s!
If Ava’s is the dream business for your work schedule and level of detail (transparency, detailed communication from the owner by text, no middle man (or woman), helpful private videos to answer your questions, etc….)
– You see that Ava’s is 2 appointments in 1.
– You have spent time on our shop link viewing prices, sizes and styles being 2/3rds of our inventory.
– You are connecting with Sue online and enjoying the unique process
– You watched several videos long or short
– You feel much of our content was “made for you”

Click Here to Schedule Online Today!

Once you submit your online form, I will walk you through my questions/prompts in step 2 using automation + text.
This is a win win – you can schedule at your pace 24/7 even after hours.

The videos throughout the process are thoughtfully planned to attract our ideal client – YOU!
We are always listening to client feedback + adding updates online.

The wedding surge has brought a lot of traffic to our business.  We have videos along the teach who we are a great match for and who we are not.

Text Sue:  573-454-1160
Call the Salon:  817-732-4457

Please text Sue at 573-454-1160 to cancel your appointment or reschedule!

If you prefer to give us a call at the salon, here’s the number:  817-732-4457

Deposits are non refundable.  Would you like to bring your wedding dress to Ava’s Bridal for Alterations?

Yes you can bring your dress even if it was purchased elsewhere.

Click HERE to schedule your Alterations Appointment